Alright, so you’ve discovered Squidoo and you would like to write articles that are optimized for your squidoo lenses… and it’s a good thing you found them because there are many different ways for you to monetize your writing with Squidoo. You see, Squidoo is actually designed to help you promote yourself online… which means more online exposure for your business.
Squidoo allows you to interact with your prospects and build relationships with them… and that’s good for business if you ask me. Not only will people be able to learn about you as a person, but they will have a good idea of what you can offer them.
So get ready because here are 6 easy steps for writing great articles for your squidoo lenses, while driving quality leads and sales to your online business:
1. OK… The first thing you must implement in your Squidoo lenses is dialogue… that’s right, dialogue is your answer to writing great articles. Without dialogue, who would read your content anyway? So in order for you to have great dialogue in your articles, you must improve your article writing skills. How do you do this? Well, it’s easy. Write your articles like you’re talking to a friend… a friend you like hopefully. Good communication skills is the key… it’s the door to getting your readers to appreciate what it is you have to offer. So converse… be human… you’re not a robot.
2. Second, conduct some keyword research. What are people looking for in your topic? What are their problems? What could you do to help them? Making sure that you are writing your articles around keywords that are searched for on a monthly basis is crucial here… trust me on this. You can’t just assume what people’s problems are… you have to target the real issues they’re having. And to do this… keyword research is your answer. Use Googles keyword research tool to discover all the different variations of phrases people are searching for.
3. Third, make sure your titles are compelling enough to get people to click through to your Squidoo lens… my suggestion is simple… use “how to” titles. “How to” titles are great for getting people’s attention. Why? Because a “how to” article is exactly what they are looking for. They have a problem, and you have a solution. Let them know how your lens can assist them in solving their issues by writing great “how to” titles… trust me… this works!
4. Finally, the step that really pulls it all together… Interaction. That’s the one thing that will make your lens stand out from the rest of the lenses out there. Encouraging your readers to comment on your lens will begin the relationship building process. Make sure that you always respond to people’s comments though… that’s how you gain their trust… and that’s how you write a great lens!
