Toyota is now recognized all over the world as perhaps the premier producer of high quality cars. You may be too young to remember, but it didn’t start out that way. The first Toyotas to reach the shores of the United States were the subject of ridicule. That changed quickly and dramatically and the story of how they did it has provided the focus for many a Toyota case study. Harvard University, where the case method is the principal teaching methodology in their legendary business school, uses the success of the Toyota Corporation to teach many business issues.
A New Kind of Toyota Case Study
Toyota’s reputation has taken some severe body blows in recent years, leading to a new kind of Toyota case study. Even staunch defenders of Toyota admit the company’s handling of the accelerator problem and subsequent recall requests and denials was handled badly. So now business school professors can use Toyota case study topics for even more purposes.
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