Category: Blog

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Marketing Communication – A Story of Tappers and Listeners

Effective communications depends on two factors; a clear message and an optimal channel to deliver it. Over the last 10 years or so, tremendous improvements have been made in the delivery end of the communication spectrum- cell phones/PDAs, text messaging, high speed internet, wireless, instant messenger, GPS and the list goes on. The message clarity […]

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Empowering Spanish Speakers, By: Dr Jacqueline Zaleski Mackenzie

Dr. Jacqueline Zaleski Mackenzie has immersed herself both mentally and physically into her research, while writing Empowering Spanish Speakers: Answers for Educators, Businesspeople, or Friends of Mexicans by sacrificing all the comforts of western civilization to live among her hosts of poverty, malnutrition and faith in rural Mexico. Her book is a combination of scientific […]

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Are Nurse Practitioners Just As Trustworthy As Doctors?

There are approximately 200,000 licensed Nurse Practitioners (“NP”) in the United States, making it likely that you will run into one at some point. Contrary to popular belief, for the average person’s normal needs, NPs may be just as helpful as regular doctors, and are often easier to schedule an appointment with. Are Nurse Practitioners […]

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How to Succeed With Business Process Outsourcing (BPO)?

As outsourcing becomes an indispensable part of corporate business strategy, especially during economic downturns, BPO (Business Process Outsourcing) has emerged as an important driver of IT Enabled Services. In very recent years, it has progressed from being considered for limited peripheral activities to encompassing very critical business activities that contribute to strategic advantage. Though traditionally […]

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